Better Late Than Never

We just happened across an amazing article written by The Chronicle 2 weeks ago. Even though the event has passed, there was some very interesting thoughts to keep in mind this holiday season.

Austin Unchained: Keeping Our Dollars Weird

""In today's national economic climate, it is more important than ever to keep profits here in Austin, rather than sending them to Wall Street," said Frank Lynn, executive director of AIBA. The group estimates that if each Travis Co. household redirected $100 of holiday spending from chain stores to locally owned merchants, the local economy would get a $14 million boost."

"Unless you love the mall, it's generally more fun to browse small, one-of-a-kind neighborhood shops anyway – such as those in AIBA's five Independent Business Investment Zones, areas rich in indie biz storefronts. The atmosphere and merchandise are more eclectic and personal, the service hometown-friendly, the drive shorter, the quality often better."

With all that being said and done we'd like to sum up our thoughts on this article.